Apple [AAPL] held a press conference today to explain the problems of the iPhone 4 specifically relating to the antenna. The company has been running tests and comparisons for the last 22 days to get to the bottom of what’s actually happening. A few numbers were shown which included that the iPhone 4 drops slightly more calls than the iPhone 3GS (ie, less than 1 more call per 100) and that all smartphones have problems when holding them. When speaking about those who have called AppleCare the numbers were just 0.55% of iPhone 4 owners with AppleCare service. Returns wise the company has seen just 1.7% of iPhone 4’s returned which is lower than the 6% of the 3GS.
So what is Apple going to do about it? As the title suggests, Apple will be giving a free case to anybody who buys an iPhone 4 right up to September 30 where they will re-evaluate where they are at.
The problem here is that Apple can’t make enough bumper cases, so instead they will be offering the bumper case for free or another case if the bumper is not available. Starting late next week you’ll be able to visit the Apple store, choose which case you want and have it shipped to you.
For the 20% of iPhone 4 owners who already have a bumper case, you can take the receipt back to where you got it from and request a refund and essentially take away the case for free.
The free bumper case is what a few websites have wanted and it has actually happened. What are your thoughts on the solution? is it enough or should Apple go even further?
Check out the full press event video over at Apple.
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